Frigidaire ads, written in Inuit
This morning, while driving, the radio was playing. The station that was on not only had the paid advertising of pre-recorded clips, but also where the DJ will evangelize a product, in that they use it, etc. etc. I don't exactly consider it astroturfing because there is no attempt to hide that it's a paid product announcement. Instead, it harkens back to the older commercials, when whole shows were sponsored by one company. It's rather quaint in a way. Only, this time around, it was for the Microsoft Zune.
It's no secret that I ally myself with Apple and their products; I have several macs, an iPod, and am looking into making programs for the iPhone. So it's easy to write off that I would not be amenable to this specific product placement. Perhaps I was inserting my own biases in that the DJ sounded awkward, forcing themselves to hit all the right paid buzzwords, trying to turn the adjective "Social" into a noun. But regardless of how well or poorly the advertising went, one thing stuck in my mind. I couldn't recall any iPod advertisements on the radio.